If you are looking for great 40 inch LCD HDTV with affordable price, Sony BRAVIA V-Series KDL-40V5100 40-Inch 1080p 120Hz LCD HDTV is your best choice because with under $1000 price you can get high quality television. I think this HDTV outclasses other brands (same size and price) in pictures quality and features.

Here are some features of Sony BRAVIA V-Series KDL-40V5100 40-Inch 1080p 120Hz LCD HDTV:

• 40-inch 16:9 Full HD 1080p Resolution Panel provides optimum resolution from any HDTV source that delivers 1080p content
• 50,000:1 dynamic contrast ratio, Dynamic contrast works in real time to produce deep blacks in darker scenes, as well as fine details in shadows and other dark areas
• Engineered for fast-action sports, movies and games, Motionflow 120Hz refresh rate technology enhances sharpness and delivers smooth motion for fast-action movies
• BRAVIA Engine 2 fully digital video processor to reduce noise and enhance overall image detail, USB with photos and music
• Advanced Contrast Enhancer with dynamic backlight control to optimize image quality and reduce power consumption
• Seven HD inputs, including four HDMI inputs (up to 1080/60p capable), HD component and combo inputs (1080/60i capable), and a PC input
• BRAVIA Link compatibility and BRAVIA Sync capability lets you expand your HDTV’s capabilities with BRAVIA Link modules and BRAVIA Theatre Sync
• VESA compatible hole spacing for VESA-compliant mounting brackets

In several reviews, some people complain about the auto contrast/brightness feature which cannot be turned off, but on my opinion, this thing is not a problem now as Sony has released a software patch to correct the problem. Overall, this HDTV is a good television to buy, the picture quality is crisp and clear, and you will be able to enjoy an outstanding movies experience with this TV. I highly recommend it. For more information about Sony KDL-40V5100 LCD HDTV specification and Best Price, find it at:

http://www.gizmoupdate.com/go/sonykdl40v5100.php